The Breakfast Club of Canada is a non-profit organization based out of Montreal. The charity provides support for families and at risk youth. Their most recent event involved a contest for a few students to meet their hero Carey Price of the Montreal Canadiens. To encourage others to help participate in the contest, Breakfast Club put together a great activation that includes a contest, social media, video content, and community participation to get the word out about their amazing opportunity.
Click through to their Facebook page to enter the contest to win a free Montreal Canadiens jersry signed by Carey Price.