The first step in any marketing campaign is finding your competitive advantage. This is especially true with video content. If you’re going to invest in producing videos, it makes sense to put your best foot forward to secure your ROI.
Cactus Club, a Vancouver restaurant, did just that. Filmed at their flagship location, the restaurant group tapped into their advantage, the diverse staff. Within 24 hours, the video became the most engaged piece of content posted on their social channels.