We Are Social, an International creative agency, releases an annual report with the latest digital trends across social media, Internet usage, mobile, and demographics.
The report was created in collaboration with Hootsuite, and includes data from 238 countries worldwide.
Half of the world now uses the Internet and there are 3.773 billion of them. Social users make up 2.549 billion people. Web users are increasing every year. This makes digital marketing a medium that shouldn’t be ignore any longer. As Internet services improve around the world, bandwidth speeds will also increase putting streaming services at the forefront for content distribution.
Note: The United States, UK, Australia, and Canada are not in the Top 10 for Internet penetration.
We have watched mobile take over as the main device users use to get online. While we may do most of our work on desktops, the best way to think ahead is “mobile first”.
For a complete report: