Valentine’s Day: Burger King Encourages Sharing with 2 Straws, 1 Lid

It’s Valentine’s Day, and companies around the world are putting their best lovey-dovey campaigns forward.

For this year’s special day, Burger King made a simple change that made a big splash for the burger giant – a lid with 2 straws for sharing. The simple, yet powerful, message did exceptionally well across all platforms and brought a lot of attention. It’s the perfect example of a simple campaign executed at the exact right time.